The Content Hub Model

The Content Hub Model

The model consists of three main parts: the pillar, the cluster, and the link. The hub is where all the content for your brand is produced – where everything starts from and where you can find your most valuable assets – basic and primary keywords.

Clusters are different teams within your company that can work on different areas of content or specific topics – they’re like a network within your company that allows for more specialization than ever before.

They can work on long tail keywords in a detailed and deep writing style, elaborating and explaining the minor topic for the audience. Finally, we can use a hyperlink to connect both pages.

This model helps content writers to understand how keywords work and how to use them properly. It also helps them determine which keywords are most effective for their audience and what content they should write.

Quick Links

What is Content Hub Model?

The content Hub Approach is a strategy that helps you to plan, distribute, and publish content logically and systematically. It helps you to create the content that your audience wants.

It is not just about publishing content. It’s also about creating a culture of learning and improving and understanding the explanation of a topic in a way that adds value and boosts visitors’ engagement.

Hub Page (Pillar Content)

Hub Page is a page that contains all the content of your website.

In Hub Page, you can add as many pages as you like. It may be a home page. 

The first page visitors see when they visit the site. The main page is where you can find out about your website’s mission statement and other important information.

But it is not mandatory; you can create multiple hub pages on short-tail keywords.

Hyperlink: Connecting Hub with Sub-Pages

Connecting Arrow

Sub Pages (Cluster Content)

Sub Pages are individual pages that contain content related to a specific topic or niche. Usually, the title would be long.

For example, if you have an e-commerce site, you might have sub-pages for different products or services offered by your company.

For instance, if you sell watches on your website, then one sub-page would be about watches, and another one would be about jewelry accessories.

The Content Hub Model

Difference between Hub Page and Sub-Pages?

A Hub Page is a website with a single page that displays all the content on the site. A Sub Page is a page that displays content from one or more other pages on the website.

Hub Pages are websites with a single page that displays all the content on the site. In addition, a Hub Page usually has an index, navigation menu, and search bar. For example, content creation is the hub page in the above example.

Sub-pages are websites with pages that offer more insight into a micro topic. For example, in the above example, the micro topics are how to create engaging content, how to create fresh content, how to create relevant content, etc.

The main difference between Sub Pages and HubPages is that Sub pages display only their specific content within another page while HubPages display all of their content in one place.

Benefits of Content Hub Model

The Content Hub Model is a content marketing strategy that focuses on creating high-quality, engaging content for your audience. It’s a model that allows you to build a strong relationship with your customers and generate revenue from the content you create.

The Content Hub Model has been gaining traction in the digital marketing industry as it provides many benefits such as:

1)- Content Rich Approach

The first and most important benefit of the Content Hub Model is that it will help you to create a content-rich blog. Whenever you find a keyword or phrase that needs a detailed explanation, you create a new page, blog, or article.

It will lead to generating more content and assisting in building a content-rich blog, and people love to visit to clear their concepts.

2)- Logical Sequence

The content Hub Approach is the most logical method to explain a point or answer a query. For example, suppose someone wants to know how to get pregnant naturally. Then, it will lead to a comprehensive article as below:

Now you can check that it has hyperlinks to explain key terms like a Well balanced diet, Healthy Weight, Avoiding Stress, Smoke, Dink alcohol, etc.

It looks logical as the visitor may need to read more regarding these topics, and due to interlinking, it would be helpful for him to understand the concept thoroughly

Interlinking - Example of content hub model

3)- Internal Link Building

In the modern era, SEO is a vital part of any website. It helps to increase the visibility and ranking of your website in search engines.

Internal link building is linking one page to another on the same site. This process helps improve your website’s search engine rankings by increasing the backlinks for each page.

One way to build an internal link is by linking your main page with sub-pages. This can be done by using anchor text to long-tail keywords.

Websites need to have a main page and sub-pages. This is because they help in navigation by linking the two. It can also be used to create a hierarchy of content.

4)- Increase Website Engagement

It will increase the engagement and conversion metric because the visitors find it fruitful to read an article that has hyperlinked to explain tiny concepts.

Though the hub page should be as insightful as it should be, it is only possible to give partial details of every sub-concept when applying the content hub approach. Therefore, it will positively impact the engagement metric.

5)- Add More Value

The content hub approach adds value to the blog. The visitors find those pages so valuable, which are content-rich, and point to other related pages for semantic keywords. Wikipedia is the best example of a content hub approach.

For example, searching for mathematics will offer you sub-topics like number theory, geometry, algebra, calculus, and discrete mathematics.

Content Hub Model Example

6)- Fully Coverage of a broad Topic

You can link your article with other sub-topics to cover a broad topic. Usually, visitors expect full coverage of the required topic so they can understand the topic from a single website and not bother to visit others.

7)- Content Generating Ideas

When you apply the content hub approach and go through your old posts, you will find a lot of explaining about the written topic. If the required explanation is less important, then you can add FAQs portions at the end page. However, if the term is highly searched, create a new page or post and link.

8)- Customer’s Satisfaction

Customer satisfaction is key in ranking high at SERP as the customer will share your content and even other blogs give you naturally acquired reference links. In addition, people refer your post to friends and family and market on social media.

Therefore to satisfy customers, link the broad page with specific posts. Visitors hate to go back and forth between different websites. You can offer a complete answer to their query by applying the content hub model to your blog.

9)- Google Quality Rater

The Google content quality rater guidelines help the search engine giant understand what users find valuable and what they don’t find valuable.

The guidelines have been in place for over a decade and are used by many other companies. It comprises two portions Page Quality Rating Guidelines and Needs Met Ratings. Needs Met Ratings is a specific concern with the user’s needs and the “comprehensive nature of the content,” so the customer doesn’t need to visit other websites for the same query.

 The content hub model offers the solution to this challenge as it ensures content-rich blog posts for visitors.

Google Needs Met Ratings

10)- Natural Sitemap

Site maps are a great tool for website structure and navigation. They allow users to quickly find what they are looking for and make it easier for search engine crawlers to find your content.

The importance of site maps is not limited to just navigating your website. It is also important because it helps you organize your content better and develop a more holistic view of what you have on the site.

A site map will help you build a better design with an organized structure and help you develop better content that can be found easily. The content Hub Model is the best suited to create a natural sitemap.

How to Apply Content Hub Model

The content hub is a content creation and arrangement model that can be applied to any industry. The content hub model can be used by websites of all sizes, from a few pages websites to large magazine blogs.

The benefits of the content hub are that the website can grow without much effort and can also help its customers get more value out of its content.

When content creators create a content hub, they need to determine what topics they want the authors on their team to write about and what content they want them to produce.

For example, we have a blog or website on SEO and will now write an article on on-page SEO. It may be started as by following below steps:

Example of Content Hub Model

1)- Keyword Research for Hub Page

Keyword research is a must for every content writer. It helps them to understand the topics their audience is interested in and create relevant and interesting content for them.

Some of the most popular methods are Ahref, Semrush, and Ubersuggest.

First, we will conduct keyword research and analysis to write a valuable, engaging, and relevant blog post on “On-Page SEO.” Put the primary keyword in the tool, and it will suggest you a lot of similar, related, long tail, and semantic keywords: 

Keyword Research - Semrush

2)- Long Tail Keywords for Sub Pages

Going through all the long tail keywords and relevant sub-topics, you will find that On-Page SEO is a very broad and macro niche. Therefore, you can’t cover the whole topic in a single blog post.

So you are supposed to create sub-pages on related, linked, and secondary keywords. Then, provide relevant but additional details in those sub-pages to concise the pillar content. 

The main paragraph would be as below, and the red phrases or long tail keywords need more sub-pages to explain:

“The term “on-page” refers to the content and structure of the website the owner has control over. The text, images, and other elements make up a website’s design. On-page SEO refers to optimizing your website’s content so that it is optimized for search engines like Google. It also includes other search engine ranking factors like keyword researcha guide to quality content, and image optimization methods.” 

3)- Internal Link Building

Building internal links to connect the Hub page (pillar content) with sub-pages (cluster content) would be best.

Internal link building is linking different pages of the same websites. It helps in improving search engine rankings as well as increasing website traffic.

Now the question arises, how often and how many links should connect different pages?

This is a common problem faced by both businesses and non-profits. When you want to build an engaging website, you must have a good balance between the different types of content on your site. This can be done by linking pillar content with cluster content so that your visitors can easily navigate through the different sections of your site.

The key here is to ensure that the links between these two types of content are clear and hidden. You don’t want your visitors to feel like they are being forced into doing something when they click on one link while another one happens to pop up out of nowhere.

The best approach is to make contextual links that make sense and don’t use an exact keyword to link; instead, use a phrase, semantic keyword or logically connect pages. 

4)- Multiple Hub and Sub Pages

Now let me guide you through a bit advanced approach to make your website more content rich by creating multiple hubs and sub-pages. In the above example, you have created sub-pages on these topics: 

  1. Search Engine Ranking
  2. Guide to Quality Content
  3. What is Keyword research
  4. Method of Image optimization

Finally, you can consider these pages as hub-page by creating more sub-pages for each topic: 

Hub-Page: Search Engine Ranking

Proposed Sub-Pages

  • Top Ten Search Engine Ranking Factors
  • Search Engine Ranking and Google Algorithm
  • Google AI impact on Search Engine Ranking
  • How to Optimize Your Rankings for Maximized Traffic and Leads
  • Exploring the Role of Search Engine Ranking Factors in SEO
  • One Top Secret Tip to Rank Higher on Google

Final Thoughts

Content Hub is a content marketing platform that helps marketers create, publish, and schedule content that resonates with their audience.

It has a system of workflows that allows marketers to generate content more efficiently. For example, they can create original content or repurpose existing articles to fit the needs of their business.

We need to create a hub page (pillar content) and then link it logically and contextually with sub-pages (cluster content) to offer the visitor more value. 

It is a content creation and management approach to make the website more engaging and interesting.

The Content Hub

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