The Ultimate Guide to Press-Release Submission

The Ultimate Guide to Press-Release Submission

A press-release submission is a powerful tool for SEO that can help you get your website noticed by search engines. It involves submitting press releases to online media outlets and other websites in order to gain visibility and reach a wider audience.

Press releases are an effective way to get your website seen by search engines, as they are indexed quickly and can be used to create backlinks. Furthermore, press-release submissions can also help you generate more leads for your business.

By submitting press releases, you can increase your chances of being featured in major publications and websites, which will boost your credibility and visibility online.

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What is Press Release

A press release is a written statement issued by an organization about an event, activity, or another topic that the organization deems newsworthy. A press release aims to inform the public and other interested parties of the news.

Press releases can be distributed through various channels, including email distribution, RSS feeds, social media channels such as Facebook or Twitter, or online databases. Press releases can also be published on a website with RSS feeds for email distribution regarding small businesses.

Announcing a project or campaign may also be called “raising awareness.”In contrast, a “press release” is generally sent to the media and the general public but not necessarily to raise money for any specific purpose.

Benefits of Press-release Submission

There are several benefits of press release submission in SEO:

  1. Improved visibility: Press release submission can help increase the visibility of a company or organization, as press releases are often picked up and published by media outlets. This can lead to increased exposure and brand awareness.

  2. Increased credibility: By announcing something newsworthy through a press release, a company or organization can demonstrate its expertise and establish itself as a thought leader in their industry. This can help improve their credibility and reputation.

  3. Backlinks: As mentioned earlier, press releases often include links back to the company’s website. These links can help improve the authority and credibility of the website, which can in turn improve its search rankings.

  4. Increased website traffic: Press release submissions can help drive traffic back to a company’s website. This can be especially useful for promoting new products or services, as it can help generate interest and lead to increased sales.

  5. Cost-effective: Press release submission can be a cost-effective way to reach a large audience, as many press release distribution services offer affordable options for companies of all sizes.

Drawbacks of Press-release Submission

While press release submission can be a beneficial part of an SEO strategy, there are a few drawbacks to consider:

  1. Time-consuming: Creating and distributing a press release can be time-consuming, as it requires writing and editing the release, choosing a distribution service, and potentially following up with media outlets.

  2. Limited control: Once a press release has been distributed, the company or organization has limited control over where it will be published and how it will be presented. This can be a concern if the release is not accurately represented or if it is published on a low-quality website.

  3. Limited impact: Press release submission is just one part of an SEO strategy, and it may not have a significant impact on search rankings on its own. It’s important to also focus on on-page SEO, technical SEO, and other off-page factors to improve the overall search visibility of a website.

  4. Spam potential: If a company or organization is not careful, press release submissions can be seen as spammy or manipulative. It’s important to only submit press releases for truly newsworthy events and to use reputable distribution services to avoid being seen as spammy by search engines.

How to Write a Press-release

Press releases are a great way to promote your business, product, or service and build effective links for SEO.

This guide will provide you with a step-by-step guide on how to write a press release that will help you increase your website’s visibility and ranking in search engine results.

Here are ten tips and steps to follow when writing a press release for link building:

  1. Determine the purpose of the press release: What is the newsworthy event or information that you want to announce? Make sure you have a clear purpose in mind before you start writing.

  2. Choose a catchy headline: The headline is the first thing that people will see, so make sure it’s attention-grabbing and accurately reflects the content of the press release.

  3. Keep it concise: Press releases should be concise and to the point. Aim for a length of around 400-500 words.

  4. Use a professional tone: Press releases should be written in a professional and objective tone. Avoid using marketing language or overly promotional language.

  5. Include quotes: Including quotes from relevant sources, such as company executives or industry experts, can add credibility and interest to the press release.

  6. Use subheadings and bullet points: To make the press release more readable, consider using subheadings and bullet points to break up the text.

  7. Include relevant keywords: Incorporate relevant keywords throughout the press release, including in the headline and subheadings. This can help improve the chances that the press release will rank well in search results.

  8. Include a call to action: Encourage readers to learn more by including a call to action, such as a link to your website or a contact email address.

  9. Include a boilerplate: A boilerplate is a brief summary of your company or organization that can be included at the end of the press release. It should provide a general overview of your business and highlight any relevant accomplishments or milestones.

  10. Proofread and edit: Before you send the press release, make sure to proofread and edit it for spelling, grammar, and accuracy. A well-written press release is more likely to be picked up by media outlets.

Press-release Distribution Channels

Press release distribution channels can be useful in link building for SEO (search engine optimization) in several ways. First, when you distribute a press release through a reputable distribution channel, it can potentially be picked up by media outlets and published on their websites. 

If this happens, you may be able to include a link to your own website in the press release, which can help to drive traffic and improve your search rankings.

In addition, many press release distribution channels allow you to include links to your website and social media profiles within the press release itself. This can help to increase the visibility of your website and improve its search rankings.

Finally, distributing press releases through these channels can help to improve the overall online visibility and credibility of your website. This can be beneficial for SEO because search engines often take into account the credibility and authority of a website when determining its ranking in search results.

It’s important to keep in mind, however, that simply distributing a press release through a distribution channel is not a guarantee of improved search rankings. Link-building for SEO requires a strategic, long-term approach, and press releases should be just one part of your overall link-building strategy.

Free and Paid Distribution Channels

There are both paid and free distribution channels available for distributing press releases.

Paid distribution channels:

  • PR Newswire
  • Business Wire
  • GlobeNewswire

Free distribution channels:

  • PRLog
  • PRWeb

It’s important to keep in mind that while free distribution channels may save on costs, paid channels often have a larger reach and more credibility with journalists and media outlets. Additionally, paid channels may offer more features and services, such as SEO optimization and multimedia inclusion. It’s up to you to determine which distribution channel is the best fit for your needs and budget.

Press-release Submission: Do and Don'ts

Here are some do’s and don’ts to keep in mind when using press release submission for link building in SEO:


  1. Make sure the press release is newsworthy: Only submit press releases for truly newsworthy events or announcements. This will help ensure that the press release is picked up by media outlets and helps to improve the credibility of the company.

  2. Choose a reputable distribution service: To ensure that your press release is seen by the right people, choose a reputable distribution service. Look for a service that has a good track record and a wide reach.

  3. Optimize the press release for SEO: Just like any other content on your website, make sure to optimize the press release for SEO. Use relevant keywords throughout the release and include links back to your website.

  4. Follow up with journalists: After you’ve submitted the press release, consider following up with journalists who may be interested in covering the story. This can help increase the visibility of the press release and drive more traffic back to your website.


  1. Spam journalists: Don’t send your press release to journalists who are not relevant to your industry or who have not expressed an interest in receiving press releases from your company. This can be seen as spam and may damage your reputation.

  2. Use overly promotional language: Press releases should be objective and informative, not overly promotional. Avoid using marketing language or making exaggerated claims.

  3. Include irrelevant or low-quality links: Don’t include irrelevant or low-quality links in the press release. This can hurt the credibility of the press release and your website.

  4. Neglect other aspects of SEO: Press release submission should be just one part of your overall SEO strategy. Don’t neglect other important aspects of SEO, such as on-page optimization and technical SEO.


Is Press-release Submission Still Effective in 2023?

It is likely that press release submission will continue to be a viable part of an SEO strategy in 2023 and beyond. While the specific tactics and techniques used in SEO may change over time, the basic principles of building credibility, increasing visibility, and driving traffic back to a website through high-quality content and backlinks will likely remain relevant.

That being said, it’s important to note that press release submission should be just one part of a well-rounded SEO strategy. In order to effectively improve the search rankings of a website, it’s important to focus on a variety of tactics, including on-page optimization, technical SEO, and other off-page factors.

It’s also important to stay up-to-date with the latest developments in SEO and to be flexible in your approach. As the search landscape changes, it may be necessary to adapt your SEO strategy in order to continue seeing results.

Bottom Line

Press release submission is a type of off-page SEO (search engine optimization) in which a company or organization creates and distributes a press release to announce something newsworthy, such as a new product launch or major company milestone.

The press release is then distributed to various media outlets, such as newspapers, magazines, and online news websites. The goal of press release submission is to increase the visibility and credibility of the company or organization, and to drive traffic back to their website.

In terms of off-page SEO, press release submission can be beneficial because it can help build high-quality backlinks to a website. When a media outlet publishes a press release, they will typically include a link back to the company’s website.

These links can help improve the authority and credibility of the website, which can in turn improve its search rankings. However, it’s important to note that press release submission should be just one part of a well-rounded off-page SEO strategy.

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