What is EAT in Content

What is EAT in Content

EAT is an acronym for Expertise, Authoritativeness, and Trustworthiness. It is considered one of the most important ranking factors in Search Engine Optimization. It measures the trust and credibility a site has with its target audience. Expertise is the degree to which the author knows the subject matter.¬†Authoritativeness is the degree to which the author’s …

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