Understanding the Search Engine Results Page

Understanding the Search Engine Results Page

A search engine is a computer system that provides an interface to access data stored on other computers. Search engines are useful tools for finding information on the internet.

Google is the most popular search engine in the world and has various features that make it stand out from its competition. Google has been around for over two decades and has undergone many changes to become what it is today.

It has formulated in-depth quality guidelines for content to ensure that only user-oriented, quality content appears and ranks higher so customer satisfaction can be kept intact at any cost. 

Let us try to understand the search engine page results.

Quick Links

Search Engine Results Page

Search Engine Results Pages are the pages that appear in search engine results when someone looks for a term. 

These pages appear in various formats, such as text, image, or video. They also provide facts and information about the subject being searched for.

For many people, the Google search engine is an indispensable tool. This natural-language search engine has made it possible for anyone to find information on anything, anywhere, in seconds.

Types of Queries

The search engine is the most important tool for answering all queries, from basic questions about your day-to-day life to complicated queries like “What is the best time for a wedding?”

There are many types of queries that can be answered with Google Search. You can also use it to find information about a person, place, or thing.

For example, you can use it to find out when your favorite restaurant opens and what their hours are. You can also use it to find out where you can buy the latest gadgets or what are the best places in town that serve vegan food.

Google search is an amazing tool for anyone who is looking for information. It can be used to find answers to the most complicated questions and get a quick overview of a topic.

There are different types of queries that Google search can help you with. These include:

Navigational Queries

These queries are typically used for finding a location, such as your home address or a nearby restaurant. Navigational queries help you navigate through Google searches by giving you the address or driving directions. 

For example Pizza outlet near me

Transactional Queries

These queries are typically used to find information on products and services such as hotels, flights, and cars. In addition, transactional queries help you purchase your computer. 

For example: Cheap Pizza

Informational Queries

These types of queries are typically used to find information on topics such as movies, celebrities, or political history. Information queries help users get the information they need quickly and easily. 

For example, How to Make Pizza.

Features of a SERP

A search engine results page (SERP) is a page that contains listings from search engines. It comprises a combination of text and links that display the most relevant search results according to the user’s preferences. 

The first result on this page is the best-performing result, followed by less relevant results.

Let’s check these major features one by one:

Organic vs Paid Search Results

The Search Engine Results Page (SERP) is one of the most important aspects of any digital marketing campaign. The SERP can be divided into two sections: organic and paid results.

Organic results are those that are not paid for and can be found by typing in keywords into the search bar, while paid results are those that show up at the top of the page after clicking on the “Ads” or “Shopping” tab at the top or top right-hand side of your screen.

Organic and paid search Results

The search engine results page (SERP) is the list of websites displayed in response to a search query. Users see the first page of search results when they enter a search term into their browser.

Whether it is free (organic) or paid results, Google shows few initial details, so the visitor decides to click or go for next: The basic details are page title (title tag), page URL, and Meta description.

Page Title (Title Tag)

A page title is the most important part of the web page that can show on the search engine results page. The length of the title tag should be around 60-80 characters. Google like short and descriptive titles, while Yahoo likes titles with keywords that are less than ten words.

Page URL

Page URL is a unique address for every web page. It’s how search engines know which page to index and what information they found there. Page URLs: A page URL is the address of a web page, like www.exampledomain.com/page-name

Meta Description

Meta description is used to show the content of a website on the search engine results page. 

This is done by providing a brief description of the web page with keywords that should be relevant to the given topic.

Organic search results

Knowledge Graph (knowledge panel)

Search engines use knowledge graph features to show related search terms. Knowledge graph features are common in today’s search engine results pages since they help searchers find the information they are looking for faster and easier.

Knowledge Graph

Featured Snippet

Google SERP is an algorithm that displays relevant search results in a graphical form. It includes the title, URL, snippet of text, and the number of times the result has been clicked.

It displays a snippet of text in a box with a link to the website that is being searched for. This snippet is shown above the search results and is called Google Snippet.

featured snippet

What happens when a user clicks a featured snippet?

Clicking a featured snippet takes the user directly to the section of the page that appeared in the featured snippet. Scrolling to the position that appeared in the snippet happens automatically, without any additional annotation by the site. If a browser doesn’t support the underlying technology needed, or if our systems can’t confidently determine exactly where within a page to direct a click, clicking a featured snippet will take a user to the top of the source web page.

Google Search Central

How can I mark my page as a featured snippet? You can't. Google systems determine whether a page would make a good featured snippet for a user's search request, and if so, elevates it.

Google Search Central

Image Pack

Sometimes when we search a term or enter a keyword at Google, it shows a row or a cluster of images in organic search to clear the answer. That is called an image pack. The user can view more pictures by clicking on “Images”; however, the image pack appears in the ” All ” tab.

Image Pack

Scholarly articles

Scholarly articles appear in search engine results pages because of their high-quality content. In addition, they are highly relevant and informative.

In the past, scholarly articles were not very popular for search engines to index. However, these articles have become more popular and relevant to readers with social media and blogging. This is why they are now indexed by search engines such as Google and Bing.

Scholarly articles should be written so that laypeople and scholars can easily understand. They should also focus on the most important information so readers can easily understand it without reading through other parts of the article first.

Scholarly articles

Local Pack ( Local Search Results)

Local Pack is a local search engine that provides information about the best businesses in your area. It has been around since 2007 and has been growing exponentially since then.

The Local Pack search engine is powered by a proprietary algorithm that ranks results based on how many people have previously searched for them and the number of reviews and ratings they have received from their customers. We will discuss this topic thoroughly in the Local SEO section.

Local Pack

News Box (Top Stories)

News Box is a new search engine result page (SERP) that shows at the top of search results. It has a small thumbnail image with a summary of the content.

The news box is designed to help users quickly understand what they’re looking for and decide whether to click on it. The news box is an example of how Google tries to make searching easier for users by creating content-rich snippets visible in the SERPs.

News Box was first introduced in November 2016, but it wasn’t until February 2018 that it started appearing more frequently in search results.

News Pack

Direct Answer Box

Direct Answer Box is a search engine feature that shows at the search engine results page. It is implemented by Google to help users find the answer to their queries.

It show up in any search result page, and it is not limited to just one query. When you type your query into the search box, you will see a Direct Answer Box which gives you an answer to your query.

Direct Answer Box also appears on Google’s Knowledge Graph cards, which are displayed when someone searches for something related to knowledge.

Google Answer Box

Related Questions

Related Questions is a type of SERP feature that allows users to find answers to their questions. The related questions are displayed at the bottom of the SERP.

I recently came across some web pages that had “related questions” at the bottom of their search engine results page (SERP). What are these related questions and how do they work?

Related Questions are displayed at the bottom of the SERP, usually next to organic listings. This feature is designed to help people find more information about a particular topic or answer their question.

Related Questions


Reviews are one of the most popular content types on the internet. They offer a unique product or service perspective and can help make a purchase decision.

One of the main factors determining which review is shown on the search engine results page is its relevance. Reviews that have been published recently and have been read by many people tend to be shown at higher positions on SERP.


Shopping Results

The shopping results section shows two types of content: organic and paid listings.

Paid listings appear at the top of SERPs because they are more expensive than organic ones and have better quality content.

Organic Results: Organic listings are shown before any other type of result in order to give users a sense that these websites were found through natural search rather than paid advertising or sponsored links.

These results also tend to be more trustworthy because they are less likely to be paid-for ads.

Paid Results: Paid listings are shown before organic results because they are more expensive and tend to contain better quality content that is more relevant to the user’s search.

These results also tend to be more authoritative because they appear closer to the top of SERPs.

Shopping Results

Popular Time

The Popular Times feature shows the most visited place in a given period. It is shown with a graph, which helps people understand what the most visits were then. 

Popular times show at the top of search engine results pages, so people can quickly see what people are visiting for at any given moment. This graph shows public places, parks, shopping malls, and other related spots.

Popular Time


Sitelinks is a feature that shows up at the search engine results page and helps users find relevant content on websites.

The sitelinks are shown in a list of links below the search result and are usually text links to related content on the website. They can also be shown as images or logos.



The tweets are showing in search engine results page, which is the best way to show tweets in search engine results.

They are a way for people to share their thoughts, ideas, and opinions on Twitter. Tweets show up in search engine results pages when people search for specific keywords.



The introduction of video search engine results page is due to the fact that video is a type of content that has higher engagement.

People watch videos for entertainment, information, and education purposes. It also helps them learn new skills or improve their current skillset. It can be used for businesses to generate leads and increase sales.


Final Thoughts

The search engine results page (SERP) is the page that appears after a search query is entered into a search engine. The SERP shows the most relevant web pages for the given search. It also shows how often each listing has been viewed and links to related searches.

The SERP displays different kinds of content on its left-hand side, such as organic listings, paid listings, sponsored listings, and so on. However, organic results are the most important part of the SERP because they are shown in front of all other types of results.

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