The Ultimate Guide to SpyFu

The Ultimate Guide to SpyFu

SEO is a crucial part of digital marketing. It helps you to rank in search engines and get more traffic to your site. Many tools can help you with SEO, but one of the most popular is SpyFu.

It provides detailed information about any website, including backlinks, traffic details, and rankings. This post will explain how it works and its benefits to marketers.

SpyFu is an SEO tool that can help you understand your competitors’ online marketing strategies and improve your own. It provides data on keywords, backlinks, and paid advertising campaigns.

SEO is a complicated process, and it can be difficult to keep up with all the changes. The best way to stay ahead of the curve is by using a tool that can help you research for you.

This complete guide will show you how to use SpyFu’s features and how they can help you rank better in Google search results.

Quick Links

Introduction to SpyFu

SpyFu is a powerful SEO tool that helps businesses to gain insights into their competitors’ strategies. It provides detailed reports on keywords, backlinks, and ad campaigns of competitors. 

It also helps users to uncover profitable keywords and domains that can be used for SEO purposes. With SpyFu, businesses can get an edge over their competitors by understanding the strategies they are using to rank higher in search engine results pages (SERPs). 

Additionally, SpyFu offers tutorials and reviews to help users get the most out of the tool. Moreover, it has various pricing plans that make it affordable for any budget.

Key Features to SpyFu

SEO Tool SpyFu aims to help companies in the digital marketing industry by providing them with the necessary data and insights to make informed decisions.

SEO Research

The SEO Research portion will guide you about monthly SEO progress, ranking History, and Top pages. SpyFu lets you know who your competitors are and what they are up to.

You can identify their backlinks, organic traffic, paid traffic, social media activity, and more. This will help you understand how well-known your competitors are in the market.


PPC Research

SpyFu can help you identify keywords and search terms that will give you the best return on investment (ROI) for your marketing campaign.

Ad History, Google ads advisor, and Google Ads templates are additional features that help you with your PPC campaigns.

SpyFu ppc

Keyword Research

It is a powerful keyword research tool that will help you find relevant and valuable keywords for your business. SpyFu is an excellent tool for finding the best keywords to rank for.

It provides detailed keyword suggestions and helps you find the best keywords from Google Suggestions. 

The keyword research tab consists of below sub-categories: 

Keywords overview

Related Keywords

  • Advertisers keywords
  • Ranking history
  • Backlinks
  • Bulk upload
  • SERP analysis, and
  • Google ads advisor.

Spyfu keyword Research


SpyFu has a backlink checker that will show you all the links from different sources that point to your site or domain name. This will give you an idea of which websites link to your site or domain.

SEO Backlinks SpyFu

List Builder

The list Builder portion contains below information:

I)- Domain Tops lists

  • Domains that Spend the Most on Google Ads
  • Domains with the Most Organic (SEO) Traffic
  • Highest Organic Traffic Companies with Twitter Accounts
  • Companies with Phone Numbers
  • Companies with Email
  • Companies with Social Media
  • Companies without Social Media
  • Companies without a Blog

II)- Keyword Top lists

  • Keywords with Highest Cost Per Click (CPC)
  • Keywords with the Most Clicks
  • Most Expensive Keywords
  • Most Expensive Doctor Keywords
  • Mesothelioma CPC ranks
  • Business Phone Systems CPC ranks
  • Most Expensive Lawyer Keywords
  • Most Expensive College Keywords
  • Auto Insurance CPC ranks

III)- custom lists

The customer list offers you direct access to the most profitable audiences based on specific key performance indicators.

IV)- Leads

This portion contains Business Leads and Contacts List. You can also search specific keywords as per your business requirements.


Tracking is an excellent option for those that are new to SEO. The tool lets you stay on top of your ranking, traffic changes, and more.

Audit and Reports

The report consists of weekly updates, the progress of existing keywords, and new promising keywords. You can even customize the report with your logo and notes. 

seo reports SpyFu

Pricing and Plans of SpyFu

SpyFu is a paid SEO tool that offers different pricing plans based on the number of features and the number of searches you need. The pricing plans include:

  • Basic Plan: This plan starts at $16 per month and provides access to features such as keyword research, competitor analysis, and backlink analysis. It allows you to perform up to 500 searches per month.

  • Professional Plan: This plan starts at $36 per month and provides access to additional features such as historical data, paid advertising research, and integration with Google Analytics. It allows you to perform up to 1,500 searches per month.

  • Team Plan: This plan starts at $149 per month and provides access to all features and allows you to add multiple users to your account. It also allows you to perform up to 5,000 searches per month.

It’s worth noting that the pricing plans are billed annually. They also offer a 14-day free trial to test the tool before subscribing to any of the plans.

It’s also worth noting that the pricing plans are based on the number of searches you want to perform. If you need to perform more searches than the limit of your plan, you will need to upgrade to a higher plan or purchase additional searches.

SpyFu Pricing Plan

Pros and Cons of SpyFu

SEO Tool SpyFu is a powerful tool for SEO professionals and SEO agencies that helps them to find out what their competitors are doing.

It provides information like keywords they rank for, backlinks they have, social media accounts, and so on. The summary of my review is as below:

Pros of SpyFu

  • It is considered the simplest and easiest tool to use.
  • The interface is convenient to navigate.
  • PPC information is very useful if you want to apply for a marketing mix (SEO plus PPC campaign)
  • We can call it one of the cheapest SEO-helping tools for beginners. 

Cons of SpyFu

  • It is not comprehensive as it lacks some key information like domain authority.
  • It is less authentic as compared to Ahref or Semrush
  • The tool does not offer a free trial period, so you can see whether it works for you before buying.

Bottom Line

SEO Tool SpyFu is an online tool that helps you find the best keywords for your website. This tool also provides detailed information about the competition, the traffic, and the cost of advertising. It also has a keyword rank tracker.

Some of the key features of SpyFu include:

  • Keyword research: SpyFu allows you to research keywords related to your industry or niche, and provides data on search volume, CPC, and competition.

  • Competitor analysis: The tool allows you to analyze your competitors’ websites and provides information on their top keywords, backlinks, and paid advertising campaigns.

  • Backlink analysis: SpyFu provides data on the backlinks pointing to your website and your competitors’ websites, which can help you identify opportunities to improve your own backlink profile.

  • Paid advertising research: The tool also provides data on your competitors’ paid advertising campaigns, including the keywords they are targeting and the ad copy they are using.

  • Historical data: SpyFu provides historical data on your competitors’ keywords, backlinks, and advertising campaigns, which can help you understand how their strategies have evolved over time.

  • Integration: You can integrate SpyFu with other SEO tools such as Google Analytics, Ahrefs, SEMrush, etc.

  • Reports: SpyFu offers a variety of reports that can help you understand your competitors’ strategies and identify opportunities for improvement.

Overall, SpyFu is a comprehensive SEO tool that can help you understand your competitors’ strategies and improve your own. With its wide range of features and capabilities, it can be a valuable tool for any SEO strategy.

However, some argue that this tool is not worth it because it does not provide insight into what will happen in the future. However, others argue that this tool is worth every penny spent because it gives all the necessary information to decide your website and its future.

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